![red front facade signage red front facade signage](https://thumbs.dreamstime.com/z/sandwich-england-corner-house-traditional-iconic-shop-front-town-wedge-shaped-shop-front-known-as-corner-house-red-170770154.jpg)
Signage pylon at 160 Front West, image via submission to City of Toronto The application also includes ground level wayfinding and signage elements around the complex, including signage pylons with the branding of the building, major tenants, and developer Cadillac Fairview. Retail signage at 160 Front West, image via submission to City of Toronto While the image includes branding for Dineen Coffee Company and Terroni, two brands with existing presences in the Financial District, it is rare for retail tenants to sign on this far in advance of opening, and it is not known if either company has finalized plans to open here. Looking west over 160 Front West, image via submission to City of TorontoĪmong the new renderings is one showing ground-level retail signage.
![red front facade signage red front facade signage](https://i.pinimg.com/originals/2f/80/95/2f8095cf70a7559e776c7a7dd889294c.jpg)
The lighting would form a dialogue with the blue illumination and branding of the RBC Centre building to the northwest. The new images highlight a previously-unseen design feature: a green illumination of the tower's crown levels, TD Bank's corporate colour. TD Pride logo at 160 Front West, image via submission to City of Toronto A sample rendering shows the signage illuminated in the ring-shaped rainbow flag logo of TD Pride.
![red front facade signage red front facade signage](https://c8.alamy.com/comp/KHPBBJ/exterior-facade-with-red-rooster-restaurant-signage-the-curtain-hotel-KHPBBJ.jpg)
These events would include TD Pride, Women's Day, Anti-bullying Day, National Indigenous Peoples Day, Canada Day, and Earth Day. Though TD's branding will be the primary image displayed on what are now confirmed to be static digital signs, up to twelve occasions throughout the year would be celebrated with alternate signage displays aligning the anchor tenant with the occasion. At the same time, the signs on the north, west, and south facades have been raised three floors from their initial position.Įarlier signage plan for 160 Front West, image via submission to City of Toronto Looking west to 160 Front West, image via submission to City of TorontoĪ comparison with previous rendering shows how the east facade's signage was initially planned at the same height as the other crown signs. It is now perched immediately above one of the two two-storey bow-tie-shaped openings, the east facade's signature design element. Changed from the previous signage plan, the sign on the east elevation has been lowered by three floors so that it does not interrupt the slope of the upper storeys. Looking northeast to 160 Front West, image via submission to City of Torontoĭocuments submitted with the application at the start of May by Kramer Design Associates still calls for prominent TD logos projecting from all four faces of the tower's crown. The application comes with a set of renderings that illustrate several new details about the tower's branding for anchor tenant TD. As construction moves along on Cadillac Fairview's new office tower at 160 Front Street West in Toronto's Financial Core, a new Signage Variance application submitted to the City is detailing changes to the 46-storey AS+GG Architecture-designed office tower's proposed skyline signage.